![]() ![]() Infographic animation can take the form of simple motion elements added to an otherwise static image, like gears turning or numbers counting up. Short explainer videos introduce a brand’s value proposition and may highlight specific products or service offerings.Īnimated infographics sometimes overlap with animation videos, but they can take other forms as well, such as GIFs or landing pages. Often, businesses will use traditional animation videos to provide quick, generalized product demos or to illustrate case studies and testimonials. Animated infographics are defined mostly by the purpose they fulfill and the kinds of information they convey. In the marketing field, traditional animated videos can tackle a wide variety of different topics. How Are Animated Infographics Different From Traditional Animation Videos? They’ll encourage your readers to pause while scrolling and to hopefully go one step further by sharing the content.Īnimated infographics also provide a new avenue for presenting information in a way that appeals to a wider variety of learning styles. Videos and eye-catching motion graphics are also ideally suited for distribution on social media. Infographic videos and GIFs give you an opportunity to improve the visual appeal of your marketing assets, hopefully providing a boost to your conversion rates at the same time. Why Should You Use Animated Infographics? Others are video-based visual representations that may involve original footage, moving illustrations, music and custom transitions. Some take the same format as traditional static infographics while integrating just enough animation to hold the audience’s attention a moment longer. There are many different types of animated infographics. ![]() These visual content pieces may be used to interpret qualitative or quantitative information, and they can even leverage voice-overs as well as other audio elements if desired. What Is an Animated Infographic?Īn animated infographic is a video, GIF, interactive landing page or any other media format that allows you to visualize data for your audience while incorporating motion. The marriage of animation and infographics, though - that’s the equivalent of a reservation at a scenic revolving restaurant for you and your target audience. ![]() For example, it would probably be best if your dinner plate remained stationary while you’re chowing down. Visme also gives users the ability to create interactive and animated infographics, making their stats and figures sing like never before. Pricing starts from $15 a month, but there's a free version that can serve to get a feel for the software.Not everything can be improved by adding motion. This allows even non-designers to display their data visually. What sets this tool apart from the rest on this list is that Visme allows users to whip up an infographic in a few minutes, thanks to a library of pre-made assets that can be easily dragged and dropped into place. You can also animate your content to make things clearer. This infographic maker includes over 100 fonts (for more, see our list of free fonts), millions of free images and thousands of quality icons, and there are options to include video and audio (including the ability to record a voiceover directly in the editor, which is handy). You can use it to build presentations, but it's especially geared towards creating engaging infographics. Visme promises to help you 'speak visually'. However, there is also a fairly decent Free plan, and the Premium subscription gets you everything you need to create attractive infographics with a highly professional feel. It's super-easy to use thanks to a handy image search feature, which makes finding and adding images to your infographics a breeze. Though there's a massive range of features available, including font upload and the ability to export in Powerpoint and even interactive PDF, many of these are only available as part of a Business account (there's a big jump between what you get from a Premium account and the Business plan). ![]() Thanks to this specialisation it offers a vast number of creative templates for the purpose (more than 7,500, in fact). Our first two picks as the best infographic makers can be used for all kinds of design, whereas Venngage was created specifically infographics in mind (although it covers diagrams and reports and other such pieces too). Venngage is one of the most popular picks for those looking for a dedicated tool for making infographics. Some features only come with the business subscriptions ![]()
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